Pizza Prime's Remarkable Growth: From R$20,000 to R$180 Million in Revenue
Pizza Prime, founded with a R$20,000 loan, is poised for R$180 million revenue in 2025, expanding rapidly with 80 stores and new business models across Brazil.
- • Gabriel Concon started Pizza Prime with R$20,000 borrowed from his father in 2001.
- • Projected revenue of R$180 million by 2025, up from R$2.84 million in 2024.
- • Expansion to 80 stores in ten states, aiming for 100 by 2025 and 200 by 2026.
- • New central kitchen under construction to support franchise growth and training.
Key details
Founded in 2001 by Gabriel Concon with a modest loan of R$20,000 from his father, Pizza Prime has evolved into one of Brazil's fastest-growing pizza franchises. Originally a single pizzeria, the business expanded steadily and now operates 80 stores across ten states, focusing primarily on the interior regions of São Paulo, Minas Gerais, and Brazil's South. The company's revenue is projected to hit an impressive R$180 million in 2025, a significant leap from R$2.84 million in 2024, reflecting a 38.5% annual growth.
The franchise model, initiated in 2015 and seeing its first franchise open in 2020, has been a key factor in Pizza Prime's expansion. The brand plans to reach 100 stores by the end of 2025 and 200 by 2026. This growth is supported by the construction of a new, state-of-the-art central kitchen in Indaiatuba, which will be four times larger than the existing facility. This central kitchen aims to bolster franchisee support and training capabilities, addressing operational scalability.
Beyond traditional stores, Pizza Prime has diversified its offerings, introducing four business models, including a new kiosk format tailored for high-traffic areas. This strategic innovation further solidifies its market presence and adaptability.
Gabriel Concon’s journey reflects the challenges of entrepreneurship, from learning business management to leading experienced staff. The company's achievements earned it a spot in the 2025 EXAME Negócios em Expansão ranking, highlighting the fastest-growing businesses in Brazil. This accolade underscores Pizza Prime’s dynamic growth trajectory and potential for continued success in the Brazilian pizza industry.