1VERSE Makes K-pop History at Virada Cultural São Paulo 2026
The Virada Cultural festival in São Paulo will feature K-pop group 1VERSE for the first time, marking a historic inclusion with two free shows and a dedicated Korean cultural program.
- • 1VERSE performs the first K-pop concerts in Virada Cultural São Paulo on October 23 and 24.
- • The Sunday concert includes an opening act by the winner of a K-pop contest by Centro Cultural Coreano no Brasil.
- • Member Hyuk is absent due to health reasons and a temporary hiatus.
- • The festival celebrates Korean culture with performances, competitions, product exhibitions, and food tastings, all free to public.
Key details
The Virada Cultural festival in São Paulo will host its first-ever K-pop concert, featuring the South Korean group 1VERSE. The historic free concerts are scheduled for October 23 at 8:00 PM and October 24 at 4:30 PM in Praça Coronel Fernando Prestes. The Sunday show will open with the winner of a K-pop contest organized by the Centro Cultural Coreano no Brasil (CCCB), highlighting the partnership with São Paulo City Hall that brought the group to Brazil.
1VERSE, made up of five members—Hyuk, Seok, Aito, Kenny, and Nathan—will perform without Hyuk, who is on a temporary health-related hiatus announced by their agency, Singing Beetle, in September 2025. The group's debut single "MULTIVERSE" was released on July 4, 2025, followed by their single album "THE 1ST VERSE" on July 18, 2025.
Aligned with this year’s Virada Cultural theme, "The Festival of Festivals," the event will feature a robust Korean culture program including performances, competitions, interactive activities, exhibitions of Korean beauty products, and K-food tastings, all free to the public. This inclusion marks a significant cultural milestone and reflects the growing influence of Korean culture in Brazil’s entertainment landscape.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
