35th Minas Trend Edition Set to Boost Fashion Business with Over R$33 Million Expected in Deals
The 35th Minas Trend will run April 14-16 in Belo Horizonte, featuring spring/summer 2027 collections and expected to generate over R$ 33 million in business.
- • Minas Trend 35th edition takes place April 14-16 at BH Shopping, Belo Horizonte.
- • More than 100 brands and 5,000 visitors are expected with over R$ 33 million in business forecast.
- • The theme 'Ecos' highlights the importance of industry connections and craftsmanship.
- • Sindijoias president Murilo Graciano underscores the event’s growth and regional fashion prominence.
Key details
The 35th edition of Minas Trend, one of Latin America's foremost fashion business fairs, is scheduled for April 14 to 16, 2026, in Belo Horizonte at BH Shopping. The event anticipates drawing more than 5,000 visitors and showcasing over 100 brands, projecting over R$ 33 million in business. This pivotal event will present spring/summer 2027 collections spanning bags, footwear, jewelry, clothing, and children's fashion.
Themed "Ecos" with the slogan "A Casa da Indústria da Moda," the fair emphasizes the significance of industry connections and how these relationships fuel the entire fashion production chain. Minas Trend serves as a crucial platform that not only spotlights fashion from Minas Gerais but also strengthens the local production network and promotes craftsmanship.
Murilo Graciano, president of Sindijoias, highlighted Minas Trend’s vital role in fostering synergy across fashion sectors and its consistent growth. He stressed that despite economic and geopolitical challenges, the event continues to propel Minas Gerais fashion onto the national stage, powered by new collections focusing on manual craftsmanship and natural materials. Graciano described the optimistic outlook for this edition, driven by the event's history and the quality of the featured collections.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
