64% of Brazilian SMEs Plan to Adopt Artificial Intelligence by 2027 Despite Challenges
Brazilian SMEs show strong commitment to AI adoption by 2027 despite challenges in training, investment, and data quality.
- • 64% of Brazilian SMEs plan to adopt AI by 2027, focusing on marketing and customer service.
- • Only 18% of SMEs currently use AI effectively.
- • Major barriers include lack of workforce training (64%) and limited technology budgets (77% invest under 2%).
- • Connectivity improvements with 49% of companies using 5G enable better digital integration.
Key details
A recent Sebrae study reveals that 64% of small and medium-sized enterprises (SMEs) in Brazil are planning to incorporate artificial intelligence (AI) into their business operations by the end of 2027. The adoption concentrates particularly in sectors like marketing and customer service, where currently 59% and 54% of AI utilization occurs, respectively. However, only 18% of Brazilian SMEs effectively use AI at present, indicating significant room for growth.
Despite this optimistic outlook, several hurdles slow down AI integration. The largest barrier, cited by 64% of SMEs, is the lack of adequate training and workforce capability. Additionally, 52% report the need for more efficient strategic approaches, while 43% face challenges related to poor quality of internal data. Budgetary constraints also represent a major obstacle—77% of firms invest less than 2% of their budget in technology, limiting the capacity to deploy AI tools extensively.
Experts emphasize six foundational pillars crucial for successful AI implementation: data foundation, technological infrastructure, connectivity, strategic direction, technological cooperation, and project execution. Connectivity stands out as a key enabler, with 49% of Brazilian companies already having access to 5G networks. This enhanced infrastructure supports agile responses to market demands and cost reduction through digital processes.
Telecommunications companies are also boosting AI readiness through investments. Notably, Claro announced a R$1 billion investment for 2025 aimed at expanding cloud platforms and integrating 5G with automation technologies.
With 98% of small businesses online, strengthening digital infrastructure and addressing training gaps appear essential to unlocking AI’s full potential among Brazil’s SMEs by 2027.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.