A Fazenda 17 Nears Finale as BBB 26 Plans Big Celebrity Recruitment Push
As A Fazenda 17 nears its December finale with Tàmires as the frontrunner, Globo plans a star-studded, influencer-focused cast and higher fees for BBB 26 to intensify competition and viewer engagement.
- • A Fazenda 17 will conclude in the second half of December with 10 contestants vying for a R$ 2 million prize.
- • Tàmires is the favorite to win A Fazenda 17, leading with 73.48% voting support in recent polls.
- • BBB 26 will feature a cast of 6 celebrities, 6 former contestants, and 8 anonymous players, highlighting a strategic mix.
- • Globo is offering higher fees and targeting internet celebrities to maintain high audience engagement and competitive advantage.
Key details
As December unfolds, Brazil’s reality TV landscape heats up with A Fazenda 17 approaching its conclusion and Globo gearing up for the highly anticipated BBB 26 season. A Fazenda 17, which started on September 15 with 26 contestants, including two infiltrators, now features ten finalists competing for the grand prize of R$ 2 million. According to a recent poll by Itatiaia, Tàmires stands out as the clear favorite to win, commanding 73.48% of the votes. The remaining participants include Walério, Dudu, Duda, Carol, Kathy, Saory, Fabiano, Mesquita, and Toninho, following the elimination of 16 contestants so far, most recently Rayane Figliuzzi.
Meanwhile, preparations for BBB 26 involve a strategic shift by Globo to elevate the show’s profile through aggressive casting and substantial financial incentives. Producers intend to bring together a diverse mix: six celebrities, six former BBB participants, and eight anonymous contestants, aiming to blend star power, legacy, and fresh dynamics. This approach reflects Globo’s focus on recruiting influencers and celebrities with genuine social media clout to sustain audience engagement beyond episodic controversies. Higher pay offers are being made to secure top-tier personalities, underscoring the network's commitment to maintaining a competitive edge in an increasingly crowded market of reality entertainment.
This dual focus on concluding one of the country’s most popular farm-based competitions and innovating the format and cast of the flagship Big Brother Brasil signals a dynamic phase for Brazilian reality TV in 2025-2026. With A Fazenda’s finale poised for the second half of December, fans eagerly watch Tàmires’s ascent, while anticipation builds for BBB 26’s fresh and star-studded line-up set to generate buzz and redefine viewer expectations.
These developments reveal how reality programming in Brazil continues to evolve strategically, balancing audience loyalty and the constant drive to surprise and engage viewers.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.