Advertising and Insurance Sectors Convene in Brazil to Explore Innovation and Business Growth
Advertising and insurance professionals gathered in Recife and São Paulo on September 11, 2026, to discuss innovations, market opportunities, and the impact of technology on their industries.
- • Sinapro Pernambuco organized Cria Negócios to connect advertising market players and explore technological transformations.
- • Eduardo Mattos Grandelle discussed automation and synthetic media reshaping advertising processes and investments.
- • MAG Seguros hosted MAG Talks in São Paulo to educate insurance brokers on market changes and new business opportunities.
- • Both events emphasized collaboration, professional development, and adapting to evolving consumer and market dynamics.
Key details
On September 11, 2026, two significant business networking events took place in Brazil, spotlighting innovation and collaboration in the advertising and insurance industries. In Recife, the Sistema Nacional das Agências de Propaganda de Pernambuco (Sinapro/PE) hosted Cria Negócios at the JCPM Trade Center. This exclusive event connected agencies, advertisers, media outlets, and suppliers with the goal of fostering professional relationships and business opportunities within Pernambuco's advertising market.
A major highlight was a lecture by Eduardo Mattos Grandelle of Trezion on the transformative impact of automation and synthetic media. He emphasized how new technologies are not only changing tools used by agencies but also redefining media investments and production delivery models. Sinapro/PE's president, Lelê Carvalho, underlined the event's role in boosting the value of Pernambuco's advertising sector and acknowledged sponsors' support.
Simultaneously, in São Paulo, MAG Seguros held its inaugural MAG Talks event aimed at insurance brokers, focusing on emerging business opportunities in the insurance market, especially in personal insurance. Industry experts, including Nilton Molina, Rogério Araújo, Gabriel Burgos, and Marcio Batistuti, discussed critical themes such as consumer behavior shifts, longevity, financial protection strategies, and marketing adaptations crucial for brokers to meet evolving client needs.
The event fostered knowledge exchange and professional development through dynamic presentations and concluded with a networking happy hour, highlighting MAG Seguros' dedication to strengthening broker relationships.
These concurrent events underscore a shared commitment within Brazil's advertising and insurance sectors to embrace innovation and collaboration as keys to future growth. As technology reshapes market landscapes, gatherings like Cria Negócios and MAG Talks provide vital platforms for industry professionals to engage, learn, and build sustainable business connections.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
Source articles (2)
Source comparison
Event date and location
Sources report different locations for events on September 11, 2026.
segs.com.br
"The event is scheduled for September 11, 2026, at 8:30 AM in São Paulo."
folhape.com.br
"On September 11, the advertising market in Pernambuco will gather at the JCPM Trade Center in Recife."
Why this matters: One source states the event is in São Paulo while the other specifies Recife. This discrepancy affects understanding of where the events are taking place and who might attend.