Aracaju Gears Up for Expo Aju Móveis 2026, Boosting Business Tourism in the Furniture Sector
Aracaju prepares to host the fourth Expo Aju Móveis, a major furniture sector event aimed at bolstering business tourism and generating R$ 70 million in commerce.
- • Expo Aju Móveis 2026 is set for February 25-27 in Aracaju, attracting about 5,000 visitors.
- • The event is expected to generate around R$ 70 million in business within the furniture sector.
- • Supported by Aracaju's Secretary of Tourism, the expo promotes business tourism and local economic growth.
- • Organizers are considering two editions annually due to high demand and widespread participation.
Key details
The city of Aracaju is preparing to host the fourth edition of Expo Aju Móveis from February 25 to 27, 2026, a pivotal event in Brazil's furniture industry expected to draw around 5,000 visitors and generate approximately R$ 70 million in business. Supported by the municipal government through the Secretary of Tourism (Setur), Expo Aju Móveis aims to enhance business tourism by connecting retailers and sector professionals while spotlighting innovation, design, and functionality in furniture.
Fábio Andrade, Secretary of Tourism, highlighted the event’s strategic role in promoting business tourism for Aracaju, drawing parallels to São Paulo's success in attracting such events. The expo not only fosters commercial opportunities but also integrates cultural elements to showcase the city’s regional identity. Victor Oliveira Cruz from the organizing committee emphasized this blend of commerce and culture, while Karoline Carvalho noted the fair’s inclusive atmosphere with participation from multiple Brazilian states.
Due to high demand, organizers are considering hosting two editions annually, expanding the fair’s impact. The event’s success heavily relies on Setur’s support to solidify Aracaju as an appealing destination for business and tourism alike, contributing significantly to local economic development.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
