Artificial Intelligence Emerges as Top Business Risk in Brazil Amid Growing Industry Focus
Artificial intelligence has become the leading business risk in Brazil, prompting companies to enhance governance amid growing industry events spotlighting AI's role in retail.
- • Artificial intelligence is the top business risk in Brazil according to Allianz Commercial, surpassing cyber incidents and regulatory changes.
- • The Allianz Risk Barometer lists AI at 32%, with cyber incidents close behind at 31%.
- • The 12th Brazilian Retail Fair in May 2026 will emphasize AI’s role in retail, aiming to generate R$ 70 million in business.
- • Executives highlight the need for governance structures and employee training to manage AI-related risks.
- • The fair seeks to support small and medium enterprises through practical AI applications and partnership opportunities.
Key details
Artificial intelligence (AI) has risen to become the primary concern for businesses in Brazil, surpassing longstanding risks like cyber incidents and legislative changes, according to a recent survey by Allianz Commercial, the corporate insurer of the Allianz Group. The Allianz Risk Barometer ranks AI as the top risk at 32%, followed closely by cyber incidents at 31%, regulatory shifts at 28%, climate change at 27%, and natural disasters at 21%. This marked shift reflects the rapid evolution and adoption of AI technologies, which, while presenting strategic opportunities, also introduce new operational, legal, and reputational challenges for Brazilian companies.
Thomas Lillelund, CEO of Allianz Commercial, emphasized the growing significance of AI in both society and industry, noting that its transformative potential is reshaping the risk landscape. He highlighted the pressing need for businesses to adopt proactive risk management strategies around AI, including establishing clear internal governance policies, investing in employee training, and adapting to evolving regulations.
Complementing this risk awareness, the 12th Brazilian Retail Fair (Feira Brasileira do Varejo - FBV), scheduled for May 20-22, 2026, in Porto Alegre, will place AI at the forefront of its agenda. Expected to draw approximately 12,000 visitors and 150 exhibitors, the event’s theme "The Future of Retail is Now" underscores the sector's ambition to capitalize on AI's potential. Organizers aim to generate R$ 70 million in business, surpassing the previous fair's R$ 54 million.
Arcione Piva, President of Sindilojas Porto Alegre, highlighted AI's central role at FBV, focusing on delivering practical solutions to retailers. Meanwhile, Luiz Carlos Bohn, President of the Sebrae RS Advisory Board, stressed the event’s importance in supporting small and medium enterprises navigating the fast pace of technological change. The fair will feature four simultaneous stages dedicated to business, marketing, workshops, and small business empowerment, aiming to foster connections and partnerships that leverage AI advancements.
Together, these developments reveal a Brazilian business environment increasingly conscious of AI’s dual nature as both a major risk and a vital opportunity. Companies are being called upon to strengthen governance and workforce preparedness to avoid pitfalls while capitalizing on AI’s transformative impact.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
