Atlético-MG and MField Expand Commercial Horizons with New Business Units
Atlético-MG and MField create new business units to enhance growth and service offerings, led by seasoned executives.
- • Atlético-MG created a new vice-presidency of business led by Márcio Freire as part of its Galo 2030 strategic plan.
- • Márcio Freire emphasizes the importance of Atlético-MG's fanbase and aims to diversify revenue streams beyond R$ 800 million reported in 2025.
- • MField launched a new production-focused business unit headed by Maura Lima to improve scale, agility, and quality in service delivery.
- • Both moves underline a strategic push toward expansion, operational excellence, and enhanced client engagement through expert leadership.
Key details
In a strategic move to boost growth and diversify revenue, both Atlético-MG and MField have launched new business units under experienced leadership. Atlético-MG established a vice-presidency of business, appointing Márcio Freire to head the unit. This initiative aligns with the club's Galo 2030 plan led by CEO Pedro Daniel, aiming to enhance fan engagement and broaden income streams beyond the reported R$ 800 million revenue of 2025. Freire, who brings over 15 years of marketing and strategy expertise from top firms like Meta and Google, stressed that the fanbase is the club's "main asset." He expressed intent to deepen fan interaction to attract major sponsors.
Meanwhile, MField introduced a new business unit dedicated to production, with Maura Lima at the helm. Lima's 20-plus years of industry experience from prominent companies such as Warner Bros and Grupo TV1 support MField's goal of improving scale, agility, and quality in service delivery. This unit seeks to offer more integrated solutions, strengthening MField's capacity to connect brands with audiences through content, data, and technology.
These developments reflect the organizations' commitment to evolving their business models to meet future demands, leveraging new leadership and focused strategies to enhance operational agility and commercial success.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
