AWS Leverages Partner Ecosystem for Over 60% of Its Brazilian Business Amid Major Local Investments
AWS drives over 60% of its Brazilian business through partners, investing billions locally and expanding AI integration across its ecosystem.
- • Over 60% of AWS's business in Brazil is conducted through partners, who have evolved from technical roles to strategic advisors.
- • Partners earn an estimated $7.13 for every dollar spent on AWS by clients in Brazil.
- • 82% of AWS partners globally deliver AI solutions; 64% use the AWS Marketplace.
- • AWS has invested more than $3.8 billion in Brazil's data centers with $1.8 billion planned by 2034.
Key details
Amazon Web Services (AWS) conducts more than 60% of its business in Brazil through a robust partner ecosystem, emphasizing the strategic role partners play in leveraging cloud and AI technologies to accelerate client success. Cléber Morais, AWS Brazil's general director, highlighted how partners combine their expertise with AWS's technological infrastructure to foster client growth. Partners' contributions have evolved beyond technical roles to strategic advisors, building client architectures, managing cloud infrastructure, and developing applications.
Fernanda Spinardi, AWS's solutions management lead in Brazil, pointed out that understanding client needs is crucial for partners' profitability, with an estimated $7.13 earned by partners for every dollar AWS clients spend. The expansion of artificial intelligence adoption is significant, with 82% of AWS partners worldwide delivering AI solutions and 64% actively using the AWS Marketplace, reflecting the accelerating demand in this area.
At the recent Re:Invent 2025 event, Brazil showcased 26 AWS partners, 22 of whom are certified in AI, underlining the country's growing prominence in this space. Globally, AWS operates over 240 services across 114 availability zones in 36 regions, with Brazil being a key market since AWS's 2011 entry.
AWS's commitment to Brazil is underscored by more than $3.8 billion invested in local data centers to date, alongside plans to inject an additional $1.8 billion by 2034. This investment will support new availability zones and regions, fortifying Brazil's infrastructure to support continued cloud and AI expansion.
Matt Garman, AWS CEO, noted that the rapid evolution of technology offers tremendous opportunities for partners who bridge client business understanding with AWS's technological capabilities. As AI becomes more accessible, knowledgeable partners play an essential role in translating complex innovations into practical solutions for Brazilian businesses.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.