Bake Off Celebridades Boosts SBT’s Ratings, Outperforms Competitors
Bake Off Celebridades on SBT achieved strong ratings in São Paulo, surpassing prior seasons and outperforming key competitors like The Voice Brasil and Record’s Patrulha do Consumidor.
- • Bake Off Celebridades achieved a 4.0 average rating in São Paulo.
- • The edition featuring SBT employees outperformed previous anonymous-contestant seasons.
- • The show secured second place in its time slot, beating most episodes of The Voice Brasil.
- • Bake Off Celebridades surpassed the competing Record program Patrulha do Consumidor in viewership.
Key details
The special edition of Bake Off Brasil, titled Bake Off Celebridades, which featured SBT employees, significantly boosted the network’s television ratings in São Paulo. Achieving an average rating of 4.0 points, the program surpassed all episodes of its previous season, which included anonymous contestants, demonstrating the positive impact celebrity participation has on audience numbers. During its airtime from 11:08 PM to 12:39 AM, Bake Off Celebridades secured second place in ratings, surpassing most episodes of The Voice Brasil and outperforming the competing Record program, Patrulha do Consumidor.
This marks a notable turnaround for SBT’s programming, especially in contrast to the declining audience figures recently experienced by MasterChef. The consolidated audience data reveals that Bake Off Celebridades attracted more viewers than every one of the 19 episodes from the last season, reinforcing the strategy to feature celebrities as a successful approach to enhance viewership.
The show’s performance highlights an effective audience engagement formula for SBT, proving that leveraging familiar faces from within the network can draw significant viewership in a highly competitive time slot.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.
