Belém Empowers Local Entrepreneurs with Digital Marketing Training
Belém equips entrepreneurs with digital marketing skills while Amapá entrepreneurs expand business networks at the Inova Amazônia Summit, boosting innovation and sustainability in Brazil's Amazon region.
- • Fifteen entrepreneurs in Belém completed a digital positioning course to enhance online marketing skills.
- • Training included practical skills like social media management, photography, and video production.
- • Sebrae Amapá took ten entrepreneurs to the Inova Amazônia Summit to promote innovation and sustainable business.
- • Summit discussions focused on venture capital access, biodiversity startups, and the digital transformation of traditional businesses.
Key details
On September 17, 15 small entrepreneurs from Belém's Pedreira neighborhood completed the "Curso de Posicionamento Digital para Pequenos Empreendedores," a digital marketing course aimed at enhancing their online business skills. Organized by the Prefeitura de Belém and overseen by the Secretaria Municipal de Ciência, Tecnologia e Inovação, the training took place at the Centro Comunitário Unidos Venceremos and focused on practical use of social media platforms to boost sales and customer reach. Participants learned photography, video production, and content creation to better showcase their products. Municipal Secretary Thiago Figueiredo highlighted the initiative's goal of democratizing digital transformation for small businesses, recognizing its potential to attract customers and stimulate the local economy. Entrepreneurs like Carol Ferreira, who runs a personalized party business, and digital influencer Ana Carolina Paiva reported significant improvements in content strategy and social media marketing, particularly on Instagram.
Simultaneously, Sebrae Amapá led a delegation of ten entrepreneurs to the Inova Amazônia Summit in Acre from September 17 to 19. The event connected startups, investors, and businesses to promote innovation and sustainability within the Amazon bioeconomy. The delegation, representing sectors such as handicrafts, aquaculture, and technology, engaged in panels and pitch sessions focusing on sustainable production chains, venture capital access, intellectual property, and digital transformation for traditional businesses. Suelem Amoras of Sebrae Amapá emphasized the importance of the summit for fostering commercial partnerships and expanding market opportunities while highlighting the coexistence of innovation and sustainability in the Amazon. The participation underscored ongoing efforts to integrate local entrepreneurs into broader innovation ecosystems and create new business prospects for the Amazon region.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
