Brazil Advances in Tech-Driven Business Innovation at Tech Day 2026 and Through Strategic Appointments

Brazil’s business innovation landscape is seeing notable progress this October, highlighted by Fenacon’s active role in Tech Day 2026 and RZK Digital’s strategic appointment of Dani Claro as director of new business.

On October 14, Fenacon took part in the second edition of Tech Day 2026 held at the Museum of Tomorrow in Rio de Janeiro. Organized by the National Confederation of Commerce, Goods and Tourism (CNC), the event focused on technology trends and the future of business in Brazil. Major tech players like Amazon, Meta, and Mercado Livre contributed to the discussions covering key themes such as artificial intelligence (AI), user experience, logistics, and economic development. Amazon emphasized innovation’s critical role in retail, while Mercado Livre highlighted how logistics can democratize commerce in Brazil. The event culminated with a cooperation agreement between CNC, Sesc, Senac, and Google to boost access to technical knowledge and professional training, thereby enhancing workforce qualification and modernizing the business environment. José Roberto Tadros, CNC-Sesc-Senac president, underlined innovation as essential for transforming challenges into competitive advantages.

Meanwhile, RZK Digital appointed Dani Claro as director of new business to enhance commercial opportunities in the intersection of media, technology, and urban mobility. With over 23 years of expertise in public concessions, infrastructure, and transport assets, Dani aims to leverage data and technology to develop new revenue streams and user experiences. CEO Paulo Queiroz praised her ability to structure sustainable business models involving transport assets and passenger journeys. Dani highlighted RZK Digital’s exciting growth phase and the potential to turn everyday mobility experiences into innovative and inclusive business solutions.

Together, these developments exemplify Brazil’s commitment to harnessing technology-driven innovation to foster new business models and professional growth, reinforcing the nation’s position at the forefront of digital economy advancements.