Brazil Advances International Trade with $11 Million in Deals and UAE Investment Roadshow

Brazil marked significant progress in international trade and investment promotion in 2026 through two major initiatives that highlight its growing global economic engagement. At the IAA Transportation event in Hannover, Germany, held from September 15 to 20, seventeen Brazilian companies from the road implement sector showcased their products under the MoveBrazil program. This initiative, supported by Anfir and ApexBrasil, aims to boost Brazilian exports of road implement manufacturers and components. The participation at IAA is expected to generate around US$ 11 million in business, with prominent manufacturers such as Heringer, Librelato, Palmeira, Randon, Rhodoss, and União taking part alongside component makers including Alucomaxx and Brasfit. Importantly, the MoveBrazil program itself was renewed for the fifth time in August 2026, demonstrating its ongoing role in supporting the industry.

Meanwhile, in Cuiabá, the municipality of Várzea Grande actively promoted its investment potential during the UAE-Mato Grosso Agriculture and Investment Roadshow. This event brought together investors, companies, and officials from Brazil and the United Arab Emirates to discuss trade opportunities and potential partnerships. Fabyane Nagazawa, Várzea Grande's Secretary of Economic Development, Technology, and Tourism, emphasized the city's strategic location and infrastructure, presenting a portfolio of favorable conditions designed to attract ventures in technology, logistics, food security, manufacturing, energy, tourism, and infrastructure. The roadshow, organized by the UAE Embassy, featured bilateral meetings and presentations from UAE institutions, fostering a dialogue that could lead to future projects involving critical sectors such as water resource management and hospitality.

These efforts underscore Brazil's dynamic approach to expanding its international trade footprint and attracting foreign investment. The MoveBrazil program’s success in Germany and Várzea Grande’s engagement with UAE investors highlight the country’s commitment to enhancing economic partnerships worldwide.