Brazil Boosts Industry Innovation with ABISA Nordeste Event and Hubiz Startup Program

In October 2026, Brazil continues to foster business innovation and entrepreneurial growth through two significant initiatives. The ABISA Nordeste 2026 event, held October 15-16 in Natal, Rio Grande do Norte, is a pivotal platform connecting manufacturers, suppliers, and professionals in the hygiene, cleaning, and cosmetics sectors. Supported primarily by Ypê, a leading Brazilian company present in 96.3% of households, the event serves to strengthen industry networks and introduce technological advancements. Notably, the event also includes the 'Gênios da Química - Saneantes, Cosméticos e Afins' award, recognizing scientific contributions that drive innovation and product quality in the sector. Sergio Pompilio, Ypê's Executive Director of Legal and Corporate Affairs, highlighted the company’s dedication to integrating the regional production chain and responding to real market needs.

Simultaneously, the Hubiz incubator at Sorocaba's Parque Tecnológico launched the Hubiz Access program to nurture early-stage startups. On September 16, 13 projects were accepted into this initiative, which supports entrepreneurs from diverse fields including education, health, and construction. Hubiz plans to open five new slots monthly, guiding participants in structuring and validating their business ideas. Rafael Sanson, Hubiz's coordinator, emphasized the critical role of ideation for entrepreneurial success, while Nelson Cancellara, PTS president, underscored the economic and job creation potential from supporting startups in their early phases.

Together, these efforts exemplify Brazil's commitment in 2026 to driving industrial innovation and enhancing the startup ecosystem through strategic events and targeted support programs.