Brazil Expands Women's Football Visibility Through Broadcasting, Free Tickets, and Digital Engagement

Brazil is making significant strides in boosting the profile and support for women's football ahead of the 2027 Women's World Cup. TV Brasil has secured a partnership with the Federação Paulista de Futebol (FPF) to broadcast 41 matches across 2026 and 2027, including youth and professional competitions. The initiative's highlight is the Copinha F Petrobras tournament, running from November 24 to December 12, featuring 20 teams nationwide, which aims to spotlight emerging talent. According to Antonia Pellegrino, director-president of EBC, the continuous coverage is vital to maintain visibility for women's football and connect audiences with athletes and clubs.

Meanwhile, Ticketmaster and São Paulo Futebol Clube have joined forces to distribute free tickets for the Campeonato Brasileiro de Futebol Feminino final between São Paulo and Corinthians at MorumBIS stadium on October 3, 2026. Fans can claim these tickets through Ticketmaster’s platform, completing a biometric registration process to attend the game.

Additionally, the University of São Paulo launched the PermeÖ Copa 2027 digital platform to gather experiences and insights from various stakeholders in women's football. The platform, open until November 20, 2026, is designed to build a collective diagnosis of the sport’s challenges and successes ahead of the World Cup and foster a broader understanding among athletes, coaches, journalists, and fans. Initial results will be shared after November 21, 2026.

These coordinated efforts illustrate Brazil’s comprehensive approach to amplifying women's football through media exposure, community outreach, and participatory knowledge sharing as the country prepares to host major tournaments.