Brazil Hosts Two Major International Business Promotion Events Spotlighting Commerce and Innovation

On June 23, 2026, Brazil launched two significant international business events aimed at fostering commerce and sectoral innovation. In Uberlândia, Minas Gerais, the 'Rodada de Negócios Internacional Brasil Central 2026' began, running through June 24, while in Presidente Prudente, São Paulo, the 'Feicorte 2026' fair opened its doors, continuing until June 26.

The 'Rodada de Negócios Internacional Brasil Central 2026' is organized by the Uberlândia City Hall's Economic Development and Innovation Secretariat with Sebrae’s collaboration. It takes place at the Center Convention in Uberlândia and targets strengthening international partnerships by facilitating strategic meetings between approximately 500 suppliers and 50 buyers from domestic and abroad. The event anticipates generating around R$ 400 million in business. A notable feature is the 'Gigantes do Digital' section, offering free lectures and discussions on digital market trends and international e-commerce strategies, featuring a keynote by retail innovation expert Fábio Neto.

Meanwhile, Feicorte 2026 in Presidente Prudente centers on Brazil’s meat production chain, spotlighting genetics, business, and sustainability innovations. Located in one of São Paulo’s largest cattle ranching zones with 1.6 million heads of cattle, the event integrates technology, gastronomy, and genetics to enhance the sector. On June 22, the pre-event Feicorte Run Sportime attracted around 700 participants to promote healthy lifestyles tied to animal protein consumption. Opening ceremony participants included key industry leaders and government officials, highlighting the theme "The Brazilian Bull: A World of Opportunities." The fair also introduces the Shopping Seleção Feicorte, a new commercial initiative easing elite livestock sales.

Carla Tuccilio, CEO of Verum (event organizer), underlined the aim of linking meat to sport and health while showcasing sustainable livestock practices. Ambassador ultratriathlete Alessandro Medeiros praised the Feicorte Run’s initiative for connecting quality animal protein with athletic performance.

Together, these events highlight Brazil’s strategic efforts this June to advance international trade, innovation in digital markets, and sustainable agricultural practices, reinforcing the country’s role as a hub for global business and sector-specific growth.