Brazil's Cultural and Entertainment Event Sector Soars to R$91.49 Billion in 2025
Brazil's cultural and entertainment event sector has surged in 2025, with consumption reaching R$91.49 billion and employment up 77% from 2019.
- • Brazil's cultural and entertainment event sector consumed R$91.49 billion from January to August 2025, the highest since 2019.
- • August 2025 alone saw R$11.69 billion in estimated consumption.
- • The sector grew 3.8% compared to the same period in 2024.
- • Formal employment in the core event sector rose 77% above 2019 levels, with a 22.7% growth in the broader event hub since pre-pandemic.
Key details
Brazil's cultural and entertainment event sector has reported historic growth in 2025, generating R$91.49 billion in consumption from January through August, marking the highest level recorded since 2019. August alone accounted for an estimated consumption of R$11.69 billion. This represents a 3.8% increase compared to the same period in 2024.
These figures were detailed in the latest Economic Radar report from the Brazilian Association of Event Promoters (ABRAPE), which combines data from the Brazilian Institute of Geography and Statistics (IBGE), the Ministry of Labor and Employment (MTE), and the Federal Revenue. The growth estimate uses the Recreation item in the Broad Consumer Price Index (IPCA) and real income data from workers aged 14 and older derived from the Continuous National Household Sample Survey (Pnad Contínua).
Beyond consumption, the sector has been a significant engine for job creation. Formal employment within the core event business is now 77% higher than pre-pandemic 2019 levels. Additionally, the sector hub—encompassing 52 activities indirectly impacted by cultural and entertainment events—has expanded by 22.7% compared to pre-pandemic times. This reflects broad economic health within the ecosystem surrounding event promotion in Brazil.
The robust recovery and expansion highlight the sector's rising economic significance in Brazil's cultural and entertainment landscape in 2025. With consumption climbing and employment surging, the sector continues to rebound strongly from past disruptions.