Brazil's Strategic Business Missions in North America Signal Robust Trade Growth for 2026

Brazil's recent commercial engagements with the United States and Canada in 2026 have demonstrated significant potential for expanding international trade opportunities. Two major initiatives—the participation in the U.S. specialty coffee market and the Canada Mission 2026—highlight Brazil's growing export capabilities and strengthened business relations in key foreign markets.

In the United States, the Brazilian Specialty Coffee Association (BSCA), in partnership with the Brazilian Agency for Promotion of Exports and Investments (APEX), reported that Brazil's presence at a recent event led to 1,209 commercial contacts, with 884 being new connections. Deals closed at the event amounted to US$ 66.09 million, with expectations to generate an additional US$ 122.12 million over the next year. BSCA Executive Director Vinicius Estrela stressed the U.S. market's critical role, describing it as the world’s largest consumer market and the main destination for Brazilian specialty coffees. He emphasized Brazil's leadership in the global specialty coffee sector and noted the increasing demand in the U.S. for coffee products that are high-value, traceable, and sustainably produced.

Meanwhile, the Canada Mission 2026, organized by the Federation of Industries of the State of Minas Gerais (FIEMG) alongside the National Confederation of Industry (CNI) and ApexBrasil, facilitated over 50 commercial meetings between Brazilian and Canadian companies. Held in Montreal and Toronto, the mission generated expectations of more than US$ 4 million in business over the next 12 months. Montreal hosted 42 meetings involving 20 Brazilian companies and 16 Canadian buyers, projected to generate around US$ 2.83 million in business across various sectors, including food, automotive, beverages, and pharmaceuticals. Toronto’s 15 meetings, with 9 Brazilian and 6 Canadian participants, are expected to yield approximately US$ 1.26 million. The mission also included technical visits to Canadian industries, providing Brazilian entrepreneurs with insights into local technologies and innovations.

Rebecca Macedo, manager of FIEMG’s International Business Center, highlighted the mission’s success in expanding Brazil’s commercial connections, attracting foreign investment, and advancing the state's global economic positioning.

These strategic business missions underscore Brazil's commitment to diversifying export markets and strengthening trade partnerships with North American countries. The focus on high-value and innovation-driven sectors reflects Brazil’s evolving export capabilities, promising substantial economic returns and enhanced global competitiveness in 2026 and beyond.