Brazil's Tourism Sector Faces Challenges on World Tourism Day 2025
Brazil's tourism sector confronts challenges on World Tourism Day 2025 amid efforts to revive the industry.
- • Brazil's tourism sector faces infrastructure and cost issues
- • Santarém celebrates local tourism advancements
- • National recovery from COVID-19 is ongoing but challenging
- • Experts call for better government support for tourism
Key details
On September 27, 2025, as Brazil marked World Tourism Day, industry experts highlighted significant challenges faced by the country's tourism sector at a time when post-pandemic recovery is in focus. According to a report by CNN Brasil, Brazil's tourism industry struggles with issues such as inadequate infrastructure, high costs, and competition from neighboring countries, despite showing signs of revival in various regions.
In Santarém, the local government celebrated noteworthy advancements within its tourism sector on the same date, attracting attention for its initiatives to boost local tourism. Efforts include improvements to tourism facilities and the promotion of cultural and natural attractions. Nonetheless, the broader picture reflects a mixed scene with sustainability challenges persisting nationally as operators seek to rebound from the impacts of COVID-19.
Various tourism authorities highlighted the ongoing need for better governmental support, strategic investment, and enhanced marketing to compete effectively on the global stage. While Santarém may be enjoying localized successes, the overarching narrative reveals significant hurdles that threaten sustainable growth in Brazil's tourism sector, accentuating the need for a comprehensive approach to address these issues moving forward.