Brazil's Women's Football Soars in 2026 with FIFA Series Debut and Globo's Major Broadcast Deal

Brazil's women's national football team is making a historic debut in the newly introduced women's edition of FIFA Series 2026 on April 11, 2026, in Cuiabá. This milestone event, held at Arena Pantanal, features Brazil competing against teams such as South Korea, Zambia, and Canada, marking a significant step forward for women's football in the country. The Brazilian squad, coached by Arthur Elias, boasts key player Kerolin, who has been outstanding this season for Manchester City with eight goals and five assists. Notably, 15 of the 26 players are supported by the Bolsa Atleta program, underscoring the government's commitment to nurturing female talent. Minister of Sport Paulo Henrique Cordeiro highlighted the tournament as an important advancement for women's football in Brazil, aligning with preparations for the 2027 Women's World Cup.

Complementing this athletic momentum, Globo has secured sponsorship deals with five major brands—Amazon, BetMGM, Bradesco, Itaipava, and Petrobras—to support its 2026 season broadcast of women's football. These sponsors will fill 14 advertising slots across Globo, Sportv, and GeTV, helping elevate the sport's visibility. Globo holds rights to the Campeonato Brasileiro Feminino and the national team's friendly matches, aiming to increase prime time exposure on open TV. Scheduled Saturday afternoon broadcasts at 16:00 will feature league matches, starting soon, with the upcoming national team matches from the FIFA Series being broadcast in multiple media formats, including open and pay TV.

Additionally, at the club level, Gurias Coloradas—Clube do Povo's women's team—has appointed Renata Armiliato as the new manager. The Sub-20 squad is preparing for the quarter-finals of the Brasileiro Women's Championship against Palmeiras, with updates accessible via TV Inter.

These combined efforts—from institutional support through Bolsa Atleta to enhanced media presence and strong club management—reflect the growing infrastructure and enthusiasm around women's football in Brazil in 2026. The upcoming FIFA Series matches and Globo's broad coverage promise to boost both domestic and international engagement with the sport, setting a vibrant stage for Brazil's ambitions in women's football, especially with an eye on the 2027 Women's World Cup.