Brazilian Businesses Accelerate AI Adoption to Transform Operations and Enhance Customer Experience
Brazilian companies and banks are embracing AI technologies to enhance operations, improve customer experiences, and drive business growth across multiple sectors.
- • Act Digital integrates agent-based AI into corporate operations with a 20% annual growth and R$ 100 million planned investment in upskilling.
- • Travel Tech Hub Day 2026 highlighted AI's role in enhancing customer engagement and operational efficiency in the travel sector.
- • Major Brazilian banks like Itaú and Caixa are deploying AI tools to improve customer service and streamline processes.
- • AI adoption is expanding but still limited, with only a small portion of companies fully integrating AI across their operations.
Key details
Brazil's business landscape is rapidly integrating artificial intelligence (AI) to revolutionize operations, especially in banking and technology sectors. At the forefront, Act Digital leverages agent-based AI to scale corporate AI deployment, particularly in regulated industries like finance. CTO Frédéric Martineau noted a shift from pilot projects to widespread AI usage, combining human specialists with AI agents to speed up project delivery and modernize data governance. Act Digital reported a 20% annual growth, managing R$ 1.7 billion in digital business, and is investing R$ 100 million in workforce upskilling with AI-driven personalized learning tools.
The travel industry also embraces AI, as highlighted at the Travel Tech Hub Day 2026 in São Paulo. Localiza's CTO Andre Petenussi revealed that while 79% of companies use AI in some form, only 7% have extensively integrated it. Localiza’s AI-first approach includes GAIA, a generative AI platform enhancing software development and operational efficiency. Experts emphasized AI’s role in creating digital workers and improving customer engagement, with Blis AI’s CEO Rafael Cohen stressing AI's potential to streamline corporate travel despite mixed impacts reported by some travel managers.
In banking, Febraban Tech 2026 speakers underscored AI's transformative impact. Itaú Unibanco's CEO Milton Maluhy Filho introduced ia.i, a conversational AI targeting 3 million users by year's end. Caixa Econômica Federal transformed from an analogue legacy to a modern AI-enabled bank, improving credit access and onboarding. Nubank and BTG Pactual utilize AI for predictive analytics and operational efficiency, while Santander stresses the need for data integration to develop new AI-powered products. Officials acknowledged challenges like increasing electronic fraud but emphasized that AI complements rather than replaces human leadership.
Collectively, these developments signal Brazil’s advancing AI adoption, driving business efficiency, customer satisfaction, and innovation across diverse sectors.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
