Brazilian Entrepreneurs Embrace Technology and AI in Business Planning and Operations

Brazilian entrepreneurs are increasingly prioritizing technology and artificial intelligence (AI) as key drivers in their business planning and daily operations, with recent initiatives and surveys underscoring this trend. On November 13, 2026, the City Hall of Cabedelo awarded certificates to the first cohort of the "AI for Entrepreneurs" course, a government-backed program designed to equip local business owners with strategic AI skills. The course, part of the "Cabedelo Empreende com IA" workshop, was aimed at enhancing competitiveness and innovation among small businesses by teaching practical applications such as content creation for social media, digital advertising, and smart spreadsheets. According to Vimerson Dantas, the course instructor, the program sought to democratize access to AI and demonstrate its versatility across different sectors. Early outcomes show participants are actively engaging their audiences on platforms like Instagram, illustrating successful integration of AI tools.

Complementing this local initiative, a nationwide survey by HP in November 2026 revealed that 55% of Brazilian entrepreneurs prioritize technology from the outset of their business planning. The study, which surveyed 500 entrepreneurs from diverse backgrounds, found that 88% recognize technology as essential for business growth, with 91% emphasizing the need for reliable computers and 86% highlighting technical support. Significantly, 84% acknowledged AI's potential to optimize small business operations, particularly in content creation and financial management. Financially, most entrepreneurs prefer to use personal resources, with 67% funding their startups this way.

These developments reflect a broader movement among Brazilian entrepreneurs who define success not only through financial gain but also by engaging in work they are passionate about. Mayor Evilásio Cavalcanti of Cabedelo stressed the importance of such training to prepare entrepreneurs for modern market challenges. Together, the government-led courses and the survey findings illustrate a clear alignment in Brazil toward leveraging technology and AI to foster innovation and growth in the entrepreneurial ecosystem.