Brazilian Event Explores AI's Transformative Impact on Marketing and Business

On September 29, 2026, the HUB ACICG – Negócios e Inovação will host an immersive event titled "Experiência Imersiva em Marketing e IA: O que esperar do Futuro" at 18:30 in Teatro Aracy Balabanian, Campo Grande. The free event, which requires prior registration due to limited capacity, aims to highlight how artificial intelligence is reshaping marketing and business strategies.

Rapha Falcão, a specialist in Digital Marketing and Artificial Intelligence, will lead discussions about the substantial changes brought by AI to marketing practices. Participants will explore current trends, new opportunities, and practical applications of AI technologies in digital marketing. The event targets entrepreneurs and managers keen to adapt to rapidly evolving market dynamics enhanced by AI.

Omar Aukar, president of ACICG, emphasized the critical need for business leaders not just to be aware of emerging technologies but to deeply understand and implement them for improved competitiveness. He stated, "It is essential for executives to incorporate these innovations effectively into their business strategies to stay ahead in the market."

This event reflects the growing recognition within Brazil's business community of AI's pivotal role in transformation across sectors, especially marketing, signaling a shift towards technology-driven business models.