Brazilian Industrial Sector Advances Strategic Sustainability and Innovation Amid Economic Challenges
Brazilian industries are integrating sustainability strategies and innovation to address ESG demands and tariff impacts, highlighted at recent industry events and support programs.
- • Imersão Indústria event highlighted sustainability as core to corporate culture and competitiveness using digital tools and AI.
- • Industry leaders emphasized the challenge of meeting evolving ESG and societal demands.
- • FIESC’s immersion program supports furniture and wood industries in Caçador affected by U.S. tariffs through design-driven product innovation.
- • The desTarifaço program provides comprehensive support to industries impacted by tariffs to protect jobs and boost market competitiveness.
Key details
The Brazilian industrial sector is actively embracing strategic sustainability and innovation to adapt to environmental, social, and governance (ESG) demands and current economic challenges. At the 7th edition of the Imersão Indústria event held on October 16-17 in Belo Horizonte, industry leaders including Guilherme Bechara (Barbosa Melo), Hebert Ramos (GE21 Geotecnologias), Mariana Morales (Grupo Avante), and Wagner Sampaio (RHI Magnesita Latam) discussed how sustainability has become an integral part of corporate culture and planning. Aline Ritchielle from Instituto Euvaldo Lodi (IEL) highlighted the growing corporate imperative to deliver solutions amid societal and business changes, notably through data management and artificial intelligence to enhance competitiveness (Source 105329).
In parallel, the Academia FIESC de Negócios is spearheading an immersion program in Caçador on October 28-29 aimed at supporting the local furniture and wood sectors, which face significant challenges due to recent U.S. tariff increases. The tariffs affect 37.3% of Santa Catarina’s exports to the U.S., with Caçador housing 66 wood product manufacturers. Led by design expert Célio Teodorico of Studio 566 Design, the program seeks to transform this economic adversity into opportunities by focusing on product development, innovation, and market repositioning. Participants will receive training and subsequent technical support for new product creation. This initiative complements FIESC’s desTarifaço program, which aids companies with credit access, government benefits, market entry consulting, and legal support to safeguard jobs and drive competitiveness (Source 105333).
Together, these efforts illustrate a robust movement in Brazil’s industrial sector integrating sustainability strategies and innovation to navigate evolving market and environmental demands effectively.