Brazilian Local Businesses Embrace Summer Experiences and Nationwide Entrepreneurial Training
Brazilian local businesses adopt unique summer experiences while Braskem expands free entrepreneurial training nationwide to boost sustainability and innovation.
- • Local businesses offer summer experiences away from coastal areas, promoting local agriculture and family-friendly environments.
- • Estância das Oliveiras involves visitors in olive harvesting to enhance product appreciation and international market potential.
- • Jardim Madá restaurant expands with green spaces and kids' areas to attract families in Novo Hamburgo.
- • Braskem's Academia Braskem program provides free nationwide digital training in management, innovation, and sustainability with Sebrae certification.
- • Training programs increase business efficiency by 28.4% on average and reduce closure risk by 63%, supporting sustainable entrepreneurial growth.
Key details
As summer thrives in Brazil, local businesses are creatively adapting by offering unique experiential opportunities despite being away from coastal areas. For instance, Estância das Oliveiras in Viamão engages visitors in olive harvesting and educates them on olive oil production to promote both local agriculture and international reach. Similarly, the Jardim Madá restaurant in Novo Hamburgo has expanded into the Vale do Sinos region, providing a green, family-friendly dining atmosphere with dedicated children's spaces.
Complementing these local initiatives, the Academia Braskem program has been expanded across Brazil to foster sustainable business development through free digital training. Originally piloted in Grande ABC in collaboration with Sebrae-ABC, the program provides comprehensive 78-hour courses in management, innovation, and sustainability, culminating in Sebrae certification. The first cohort trained 45 entrepreneurs via a hybrid platform covering finance, marketing, and more.
Braskem's director Renata Bley highlighted the program's transformative vision, aiming to empower entrepreneurs to build sustainable and innovative businesses that enhance Brazil’s economy. Sebrae manager Vinicius Agostinho da Nóbrega emphasized the tailored content and accessibility designed for busy entrepreneurs. Notably, participation in such productivity programs previously yielded a 28.4% average increase in efficiency and a 63% reduction in closure risk among businesses in 2023.
Together, these efforts illustrate a robust ecosystem of local experiential business expansion and entrepreneurial capacity building across Brazil this summer.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.
