Brazilian Local Entrepreneurial Initiatives Boost Regional Business Growth
Brazilian initiatives across Campos dos Goytacazes, Viseu, and Roraima demonstrate strong support for local entrepreneurship through fairs, sports integration, and innovation consulting.
- • Expo Ubiz + Ubiz Run in Campos dos Goytacazes merges business fair and recreational run to promote entrepreneurship and well-being.
- • Viseu’s inaugural Business Fair for its 131st anniversary highlights 20 local exhibitors from creative economy and family agriculture.
- • Sebraetec in Roraima provides innovation and digital transformation consulting to over 53,000 active businesses, enhancing productivity and competitiveness.
- • Entrepreneurs like Lunara de Souza Cruz credit Sebraetec’s support for significant business improvements and technology adoption.
Key details
Brazil is witnessing a surge in local entrepreneurial initiatives aimed at fostering business growth and innovation across various regions. On October 5, Campos dos Goytacazes will host the Expo Ubiz + Ubiz Run at the Universidade Estadual do Norte Fluminense (Uenf). This event combines a business fair, lectures, networking, and a recreational run designed to merge entrepreneurship with sports, promoting well-being among business professionals. Over 30 local companies will showcase diverse products and services, with activities running from 7 AM with the run, followed by the fair from 9 AM to 5 PM. Organizer Dai Rodrigues stressed the importance of collaboration among local businesses to enhance commercial opportunities, while CEO Luiz Emanuel Santos highlighted the integration of sports into the business community as a cultural innovation.
Simultaneously, the city of Viseu in Pará celebrated its 131st anniversary by hosting its first Business Fair from July 3 to 5 at Praça da Matriz. With 20 exhibitors from the creative economy and family agriculture sectors, the fair aims to strengthen local entrepreneurship and stimulate economic development. The event, organized by the Viseu City Hall and Sebrae Pará, provided a strategic platform for entrepreneurs to increase visibility and attract customers during a busy period. Denize Caneiro, Sebrae's regional manager, noted the fair’s role in creating new opportunities for local businesses. The celebratory program also includes cultural, sporting, and artisan activities running until July 6.
In Roraima, the Sebraetec program is bolstering small businesses by offering specialized consulting services in innovation and digital transformation. Connecting over 53,000 active companies, with a strong focus on micro and small businesses, Sebraetec facilitates customized solutions in productivity, sustainability, artificial intelligence, and ESG practices. Nardelly França, coordinator of Sebrae Roraima, pointed out the challenge of raising awareness about the program’s benefits. Local producer Lunara de Souza Cruz, from brand Sabor da Roça, praised Sebrae's consulting for improving productivity through genetic enhancements in livestock without increasing herd size. She also emphasized how business missions expanded her knowledge of new technologies and market prospects, significantly aiding her operations.
Together, these initiatives across different Brazilian regions illustrate a dynamic effort to empower local entrepreneurs, fostering innovation and economic growth through fairs, networking, and targeted consultancy support.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
