Brazilian Women Entrepreneurs Shine in Diverse Sectors with Strong Local and National Impact
Two Brazilian women entrepreneurs make strides in unique industries, backed by support and strategic brand efforts, advancing female empowerment and market presence.
- • Priscilla Soares shifted from law to launch Lanuah, focusing on natural fiber products for comfort and well-being.
- • Sebrae played a vital role in assisting Priscilla with business development and sustainability.
- • Lanuah prioritizes employing women and building close customer relationships.
- • Moni from Flores da Cunha will debut at Brazil's main fashion B2B event, Contemporâneo Showroom, showcasing premium women's tailoring.
- • Moni's selection followed two years of brand building and features luxurious, high-quality materials.
Key details
Two compelling stories highlight the dynamic role of Brazilian women entrepreneurs actively shaping the country's business landscape. Priscilla Soares transitioned from law to entrepreneurship, founding Lanuah in São Luís, Maranhão, a store specializing in well-being products made from 100% natural fibers like cotton, linen, and bamboo. Launching Lanuah in 2023 after running BeToys Brinquedos for over seven years, Priscilla credits Sebrae for critical support in business planning and development, enabling sustainability and growth. Her companies predominantly employ women, underlining her commitment to female empowerment. She also values the human connection built through entrepreneurship, turning clients into friends. Meanwhile, Moni, a premium women's tailoring brand from Flores da Cunha, will represent its city at the prestigious Contemporâneo Showroom in São Paulo from October 25 to 28. Selected through a discerning curation process, Moni is the sole representative from its city and among a few from Rio Grande do Sul at the event. Creative director Mônica Zampieri celebrates the achievement after two years of dedicated branding, highlighting Moni's use of luxurious fabrics like silk, linen, and natural wool with refined finishes. Both stories illustrate women entrepreneurs' perseverance and dedication in elevating Brazilian craftsmanship and business on local and national stages.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
