Christmas Season Drives Significant Growth for Small Businesses Across Brazilian Cities
Small businesses across Brazilian cities are experiencing significant growth during the 2025 Christmas season, driven by festive fairs and innovative holiday product offerings.
- • The 'Encantos da Princesa' Christmas fair in Caxias attracted 30 entrepreneurs and boosted local businesses.
- • Marlon Vinícius in Natal predicts a 150%-200% sales increase with his Christmas menu.
- • Ricardo Sabino expects an 80% sales growth at Ricardo Buffet offering family dinners.
- • Mônica Ferreira’s Christmas decorations made from recycled materials saw high demand and revenue growth.
- • Events and innovative products are driving higher visibility and income for small entrepreneurs during Christmas.
Key details
The Christmas season in 2025 is bolstering local entrepreneurship and small business revenues across various Brazilian cities, highlighted by themed fairs and innovative holiday offerings. In Caxias, the first edition of the Christmas fair 'Encantos da Princesa' was held at Mirante da Balaiada, featuring 30 local entrepreneurs showcasing diverse Christmas gifts and decorations. The event, organized by the City Hall, attracted residents, visitors, and tourists, enhancing business visibility and contributing positively to the local economy and tourism. Isabelle Matões, a participant, emphasized the fair's role in promoting sophisticated products, while Kauanny Chaves noted it helped her reach new customers beyond her social media audience. Luciana Bezerra, municipal secretary of tourism, praised the event for exceeding expectations and boosting sales.
Meanwhile, in Natal, Rio Grande do Norte, small entrepreneurs leveraged the seasonal demand to increase revenues. Marlon Vinícius, owner of Marlon Vinicius Cafeteria & Doceria, implemented a special Christmas menu with items like truffled chocotones, expecting a sales increase between 150% and 200%. Ricardo Sabino of Ricardo Buffet reported a 50% sales growth with expectations to reach 80% by Christmas by offering practical large-family dinner options. Additionally, Mônica Ferreira from Extremoz transformed recyclable materials into Christmas decorations, experiencing a demand surge and surpassing her previous 20% revenue growth. These business owners highlighted the importance of early preparation and unique product offerings to attract customers in the competitive holiday market.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.