Claudia Raia Leads Brazilian Celebrities Inspiring Healthy Aging in 2025
A survey identifies Claudia Raia and Fernanda Montenegro as leading Brazilian celebrities inspiring healthier aging habits including exercise, diet, and cessation of smoking.
- • Claudia Raia is the top-celebrity inspiring healthy aging with 48% mentions.
- • Fernanda Montenegro closely follows with 45% citing her influence.
- • 68% of respondents increased exercise frequency influenced by celebrities.
- • 61% became more health-conscious regarding diet and 19% quit harmful habits like smoking.
Key details
A recent survey conducted by supplement company Vhita reveals the significant impact Brazilian celebrities over 40 have on inspiring the public toward healthier aging practices. Claudia Raia, aged 58, emerged as the most influential figure, with 48% of respondents naming her as an inspiration for aging well. Close behind her is 96-year-old Fernanda Montenegro, who was cited by 45% of participants. Other prominent celebrities include Xuxa Meneghel (44%), Alessandra Negrini, Glória Pires, and Susana Vieira (all around 42%), as well as male actors Tony Ramos (77) and Ary Fontoura (92), cited by 26% and 22% respectively.
The survey, which involved around 500 internet-connected adults nationwide with a 95% confidence level and a 3.3% margin of error, found that 68% of respondents have started exercising more regularly influenced by these celebrities, while 61% have become more attentive to their diets. Additionally, 19% of participants reported quitting unhealthy habits such as smoking due to celebrity influence. The study highlights that 40% of Brazilians feel inspired by celebrities over 40 openly discussing aging, and 44% believe these public figures play a vital role in challenging ageism and fostering healthier societal attitudes toward aging.
Nutritionist Bárbara Cino of Vhita emphasized that celebrities like Claudia Raia and Fernanda Montenegro are helping to reshape aging narratives in Brazil, promoting vibrancy and healthy lifestyles among the population.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.