Community Tourism Drives Income and Business Growth in São Luís
Community tourism initiatives in São Luís are fueling income growth for local microentrepreneurs through projects supported by Reapp Mobi, enhancing economic and social benefits in traditional communities.
- • Community tourism boosts income for local microentrepreneurs in São Luís.
- • Reapp Mobi has funded over 25 projects, distributing R$ 4 million to support 2,600+ families.
- • Feirinha do Território provides a sales platform for local entrepreneurs but is currently on hold due to regulations.
- • Lembrança de Praia project prepares locals for tourism roles and promotes environmental education.
Key details
Community tourism in São Luís is significantly boosting income and business opportunities for local microentrepreneurs, demonstrating a strong economic and social impact within traditional communities. According to Reapp Mobi, a Maranhão-based social technology organization established in 2025, over 25 projects have been supported with more than R$ 4 million distributed, benefiting more than 2,600 families.
Reapp Mobi acts as a vital intermediary connecting social organizations, entrepreneurs, and donors to strengthen community governance and sustainable development through tourism and solidarity economy initiatives. Projects like Feirinha do Território, launched in 2022, have provided a regular marketplace for 42 local entrepreneurs to sell their products. Although temporarily suspended due to municipal regulations, it remains a significant vehicle for local economic activity.
Another program, Lembrança de Praia, promotes community tourism along São Luís’s coastline and combines tourism with environmental education, aiming to prepare 120 community members for roles in tourism by 2027.
These community-driven tourism initiatives intertwine culture, local production, and technology to support economic resilience. Jovemar Júnior, executive director of Reapp Mobi, highlights their mission to financially empower local initiatives and foster collaborative partnerships that drive inclusive growth in São Luís’s microenterprise sector.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.
