Conecta Expo Negócios Empowers Small Gastronomy Entrepreneurs with Vibrant Food Court
Conecta Expo Negócios supports small gastronomy entrepreneurs through a food court, fostering business growth and visibility, with expected sales around R$ 1 million.
- • Conecta Expo Negócios held July 23-25 supports small entrepreneurs in Rio Grande do Norte.
- • Food court featured 8 Sebrae-RN-backed companies, generating R$ 15,000 in first-day sales.
- • Event attracted approximately 4,000 visitors and is expected to generate R$ 1 million in business.
- • Entrepreneurs like Gi Bonifácio and Sushi da Morena use the event to expand brands and market reach.
Key details
The Conecta Expo Negócios, held from July 23 to 25 in Rio Grande do Norte, has emerged as a vital platform supporting small entrepreneurs, particularly in the gastronomy sector. The event, known as a key entrepreneurial hub for the Agreste and Litoral Sul regions, featured a food court showcasing eight companies backed by Sebrae-RN, aiming to boost these businesses' market visibility and customer reach.
Approximately 4,000 attendees visited in the first two days, with the food court alone generating R$ 15,000 in sales on the opening day. The overall event is expected to produce around R$ 1 million in business opportunities. Entrepreneurs like Gi Bonifácio, owner of a gourmet pie company, used the event to expand brand recognition and prepare for future franchising. Similarly, Sushi da Morena, operating in Barra do Cunhaú and Canguaretama, showcased its offer with plans to open a new unit in Goianinha.
Maria Luiza Moura from Sebrae-RN emphasized that the food court serves not only as a meal venue but also as a strategic entry point for small businesses to increase revenue and engage new consumers. This initiative highlights the event's role in strengthening local gastronomy and providing a significant boost for small enterprises.
While separate from this event, the upcoming Expotech 2026 in Salvador exemplifies ongoing efforts by Sebrae to support small industries in diverse sectors with specialized fairs and technical lectures, corroborating the broader national momentum for small business growth and innovation.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
