Connect4You Event in Bahia Concludes as Expoece Prepares for Record-Breaking 70th Edition
Connect4You in Bahia concluded with robust tourism sector networking, while Expoece gears up for a record-setting event in Fortaleza amid sector growth and regulatory advances.
- • Connect4You concluded in Porto Seguro with 700 tourism professionals attending and a post-tour underway.
- • Expoece’s 70th edition set for late October in Fortaleza, projecting R$30 million in business and 300,000 visitors.
- • Commercial operations at Expoece have grown 169% from 2024 to 2025, with expectations to surpass R$700,000 in 2026.
- • Brazil's new green hydrogen legal framework aims to boost sustainable industry growth in the Northeast.
Key details
The Connect4You event by Itaparica Tour wrapped up on August 18 in Porto Seguro, Bahia, drawing approximately 700 tourism professionals across Brazil and South America. The two-day event featured extensive networking opportunities, business meetings, and training sessions. Attendees engaged with partner suppliers via exhibition stands, deepening collaboration within the tourism sector. Following the event, a post-tour is underway from August 19 to 22, showcasing the southern coast of Porto Seguro, including visits to Arraial d’Ajuda and Trancoso beach clubs. Participants included major players like Copa Airlines and Azul, highlighting the event’s industry significance.
Meanwhile, preparations are underway for the 70th Expoece, scheduled from October 31 to November 8 in Fortaleza at the Parque de Exposições César Cals. This Agropecuária e Industrial Exposition expects a 50% boost in business transactions, projecting R$30 million in deals and welcoming around 300,000 visitors. With 65% of commercial spaces already sold, Expoece continues expanding beyond agriculture into automotive, energy, construction, and retail sectors. Commercial revenues have surged by 169% from 2024 to 2025, with hopes of exceeding R$700,000 in 2026.
A significant recent development is Brazil's sanctioning of the green hydrogen legal framework on August 2, vital for the Northeast's sustainable economy. Luis Viga of Fortescue Brazil underscored its role in fostering competitiveness in the green hydrogen industry. Additionally, Finanza Capital and Machado Capital introduced Capital Fornecedor, facilitating supplier invoice conversion to immediate capital without affecting buyers' cash flow, streamlining business operations ahead of Expoece.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
