Digital Growth Boosts Brazilian Small Businesses through Influencers and Technology
Sebrae Bahia's 'Influencia, Brasil' event and technology programs are empowering Brazilian small businesses by connecting them with digital influencers and deploying ERP and CRM systems to increase efficiency and market presence.
- • The 'Influencia, Brasil' event connects small businesses with digital influencers to boost visibility and profitability.
- • Sebrae's Upgrade TI program implements ERP and CRM systems to integrate business functions and enhance customer relations.
- • Janaina Camilo promotes a strategy that encourages content creators and traditional businesses to adopt entrepreneurial and digital content production.
- • Panels at the event stress the need for professionalization in influencer marketing and business strategy adaptation.
Key details
Brazilian small businesses are experiencing significant growth through strategic digital initiatives that integrate influencer partnerships and advanced technology adoption. The event "Influencia, Brasil," hosted by Sebrae Bahia on October 27-28, has played a pivotal role in connecting digital influencers to small enterprises, aiming to elevate their profitability and market visibility. Luciana Santana, coordinator of Special Projects at Sebrae Bahia, highlighted that the event was designed to foster business negotiations and knowledge exchange, facilitating valuable connections between influencers and small business owners.
Janaina Camilo, head of Creator Economy at Sebrae Nacional, outlined a comprehensive strategy focusing on three main objectives: encouraging content creators to adopt an entrepreneurial mindset, motivating traditional businesses to become content producers, and linking influencers directly with small enterprises. This approach underscores the importance of professionalizing content creation and adopting a business-oriented perspective in today's digital market landscape.
In parallel, Sebrae's Upgrade TI program has advanced the digital maturity of small businesses by implementing ERP and CRM systems. The ERP system integrates core business operations including finance, customer registration, inventory, sales, and human resources, promoting efficient and cohesive management. Meanwhile, the CRM system centralizes customer data to enable personalized service, targeted marketing campaigns, and enhanced collaboration between sales and marketing teams. These technological tools are instrumental in bolstering operational efficiency and competitiveness.
Siomara Guimarães, deputy manager at Sebrae in Salvador, emphasized the critical role of influencers in transforming market dynamics, urging entrepreneurs to adopt adaptable business strategies across both physical and digital spheres. Panels such as "Creator Economy: The Future of Digital Businesses" at the event highlighted the evolving landscape where influencer marketing and digital transformation converge to empower small businesses.
Together, these initiatives demonstrate a concerted effort to integrate digital influence with technology adoption, enabling Brazil's small business sector — especially micro-entrepreneurs (MEIs) — to thrive in a rapidly changing economy.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.
