Digital Tools Empower Brazilian Entrepreneurs Through Innovative Workshops and Training
Two Brazilian initiatives use digital tools like TikTok and WhatsApp Business to provide free workshops and training, empowering small entrepreneurs to grow their businesses.
- • TikTok Pro Meu Negócio event in Jundiaí offered free workshops to help entrepreneurs grow their digital presence using TikTok.
- • IFSul students created the 'Design no Bairro' project providing manuals and workshops for business communication with WhatsApp and social media.
- • Workshops included practical training on content creation, product photography, business profiles, and automated customer responses.
- • Both initiatives support local entrepreneurs in professionalizing their businesses and expanding market reach through digital tools.
Key details
Brazilian entrepreneurs are receiving a significant boost through community-based initiatives that leverage digital tools and training to strengthen small businesses. On December 4, 2025, the city of Jundiaí hosted the TikTok Pro Meu Negócio event at Sesc Jundiaí, a free training program designed to help local entrepreneurs expand their digital presence and access new audiences. This event, a collaboration between TikTok, the Jundiaí Retail Trade Union (Sincomercio), and the Jundiaí Chamber of Shopkeepers (CDL), offered practical workshops led by platform experts. Participants learned content creation tips and heard inspiring stories from entrepreneurs who have successfully used TikTok to grow their brands. Edison Maltoni, president of Sincomercio and CDL Jundiaí, highlighted that the training supports their mission of empowering local business owners through digital platforms. Woolley Allan, TikTok’s Public Policy Manager for Latin America, underscored TikTok's substantial influence on visibility and sales in the region, encouraging more Brazilian entrepreneurs to utilize its potential.
In southern Brazil, students from the Design III Extension Practice course at IFSul Câmpus Pelotas initiated the 'Design no Bairro' project, offering workshops and practical materials to help local microentrepreneurs professionalize their business communication and visual identity. Focused on accessible digital tools such as WhatsApp Business, social media, and photography, the project produced three free manuals covering strategic use of WhatsApp for business profiles, crafting effective social media posts, and taking quality product photos. During the Municipal Week of Women's Entrepreneurship in November, these workshops taught participants how to create catalogs, automate customer responses, and improve product presentation. Jewelry entrepreneur Rosa Maria de Ávila Rodrigues praised the program for helping her transition to a professional business WhatsApp profile. Encouraged by positive feedback, the initiative plans to expand to other neighborhoods and community groups, fostering broader economic empowerment.
These community-driven projects illustrate Brazil’s growing focus on digital inclusion and entrepreneurial support. By combining free, practical training with accessible digital resources, local entrepreneurs across different regions are better equipped to strengthen their businesses and increase their market reach.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.