Disney Magic Run 2026 Returns to São Paulo's Ibirapuera Park
The Disney Magic Run 2026 returns to São Paulo’s Obelisco do Ibirapuera on November 22, blending running and family entertainment for thousands.
- • Disney Magic Run returns to São Paulo on November 22, 2026, at Obelisco do Ibirapuera.
- • The event features an 8 km run and a 2.5 km walk, attracting over 12,000 participants in 2023.
- • Organized by AirPromo and Global Vita with Disney Brasil, combining sports and themed entertainment.
- • Brazil has over 19 million runners, reflecting a strong market for running events.
- • Pre-sale begins August 20; general registration opens September 9 exclusively online.
Key details
São Paulo is set to host the Disney Magic Run once again on November 22, 2026, at the iconic Obelisco do Ibirapuera. Following its successful 2023 edition with 12,000 athletes, this year's event promises to blend sport and family entertainment on a grand scale. Since its Brazilian debut in 2012, the Disney Magic Run has attracted over 155,000 participants nationwide and remains a highlight for runners and families alike.
Organized by AirPromo and Global Vita in partnership with Disney Brasil, the 2026 event will feature two race options: an 8 km run and a 2.5 km walk, catering to both competitive runners and families seeking a unique outing. Beyond the races, participants can enjoy Disney-themed activations, photo opportunities, stage attractions, and appearances by Disney characters, designed to create memorable moments for all ages.
Rafael Maia, Director of Institutional Relations and New Business at AirPromo, highlighted the event's unique connection with Brazilians, emphasizing how it unites different generations through sport and entertainment. The event also demonstrates inclusivity with accessible features and special areas for families.
This return arrives amid Brazil's booming running culture, boasting over 19 million runners and nearly 3 million street race registrations in 2025. Essential amenities will be provided, including storage, hydration, and medical assistance.
Pre-sale registration opens on August 20, 2026, with general sign-ups starting September 9, exclusively via the official website. The São Paulo event will conclude the Disney Magic Run's 2026 national season, which kicks off in Florianópolis on October 12.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
