Domestic Tourism in Brazil Rises with Ambitious Growth Plans for 2024-2027

Brazil's domestic tourism is experiencing a remarkable resurgence, generating R$ 89.5 billion in 2024, an 8.1% increase from the previous year, according to the Ministry of Tourism. This growth has also resulted in the creation of over 3.5 million direct jobs, exceeding pre-pandemic figures by 7.9%.

The government has launched the National Tourism Plan for 2024-2027, which aims to expand the number of municipalities on the Brazilian Tourism Map from 312 to 400. This initiative seeks to enhance federal resource access, infrastructure investment, and regional visibility, fostering local entrepreneurship and economic development.

Technology is significantly influencing travel decisions in Brazil, with one-third of Brazilians using social media platforms, especially Instagram, for travel consultations. However, the sector faces challenges such as accessibility issues and vulnerability to natural disasters, especially highlighted during recent events in Rio Grande do Sul.

Rodrigo Swinka, president of the Municipal Tourism Institute of Curitiba, underlines the current momentum as a pivotal time for tourism innovation, emphasizing the importance of investments in new technologies, training, and improved customer service to meet evolving traveler needs. Meanwhile, Curitiba is actively working to strengthen its presence in international tourism markets, particularly showcasing its Christmas events at the International Tourism Fair in Buenos Aires, aiming to establish key partnerships and enhance its reputation as a competitive tourist destination.