Ethiopia-Brazil Business and Tourism Forum 2025 Strengthens Bilateral Investment Ties in São Paulo
The Ethiopia-Brazil Business and Tourism Forum in São Paulo bolsters investment and partnership opportunities, highlighting Ethiopia as a growing hub between Africa and Latin America.
- • Ethiopia-Brazil Business and Tourism Forum held in São Paulo to foster economic cooperation.
- • Ambassador Leulseged Tadese highlighted investment opportunities in multiple Ethiopian sectors.
- • Forum focuses on transforming discussions into concrete projects and partnerships.
- • Ethiopia positioned as a gateway for Latin American businesses into Africa.
Key details
This week in São Paulo, the Ethiopia-Brazil Business and Tourism Forum 2025 underscored Ethiopia's commitment to deepening economic and tourism partnership with Brazil. Organized by Abusun Event and Trading alongside the Ethiopian Embassy in Brasília, the forum gathered Ethiopian entrepreneurs and Brazilian business leaders aiming to establish lasting economic cooperation channels.
Ethiopian Ambassador Leulseged Tadese highlighted Ethiopia's ongoing economic reforms designed to attract foreign investment, pointing to opportunities across agriculture, manufacturing, mining, tourism, renewable energy, and digital technologies. He emphasized Brazil's role as a strategic partner, especially within the framework of BRICS collaborations.
Liyuneh Tamrat, CEO of Abusun, described the event as a "concrete bridge between people, innovation, and opportunities," with a focus on transforming dialogue into tangible projects. Honorary Consul Agostinho Turbian emphasized Ethiopia's dynamic economy and the diverse incentives offered to foreign investors in infrastructure, food, energy, and services sectors.
Senior Business Advisor for Africa Paulo Pan noted Ethiopia's increasing significance as an economic hub connecting Africa and Latin America, while Klaibson Borges from CLAF encouraged Latin American firms to view Ethiopia as a gateway to the African continent. Additionally, FMU Rector Prof. Dr. H.C. Ricardo Ponsirenas committed to expanding international academic collaborations, further highlighting the event’s scope beyond business into educational partnerships.
The forum represents a pivotal step in positioning Ethiopia as an attractive destination for investment and tourism, fostering robust bilateral dialogue bridging Africa and Latin America economically, academically, and culturally.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.