ExpoRio Turismo 2026 Draws Over 63,000 Attendees in Rio de Janeiro, Showcasing Culture and Entertainment
ExpoRio Turismo 2026 in Rio de Janeiro attracted over 63,000 attendees and 700 exhibitors, emphasizing cultural diversity and entertainment as key to tourism promotion.
- • ExpoRio Turismo 2026 attracted over 63,000 participants and featured 700 exhibitors from 66 municipalities.
- • The event highlighted entertainment as a key strategy to connect audiences with cultural and tourism experiences.
- • Programming included over 100 artists, 48 speakers, and significant children's activities.
- • ExpoRio Turismo has grown to nearly 1,000 exhibitors and more than 81,000 visitors across four editions.
Key details
The ExpoRio Turismo 2026 event confirmed its standing as a major cultural and tourism gathering by attracting more than 63,000 participants over four days at Complexo Lagoon in Rio de Janeiro. Organized by the State Government through the State Tourism Secretariat (Setur-RJ) and TurisRio, with support from Fecomércio and Sesc Rio, the event brought together 66 municipalities and over 700 exhibitors, including artisans, rural producers, and cultural businesses.
Highlighting the integration of culture, entertainment, and tourism, the fair featured an extensive program with more than 100 artists, 48 speakers, and 10 lectures focusing on professional qualification. Entertainment played a strategic role in connecting visitors with local culture and destinations, exemplified by lively spaces like Orla #tônoRio and interactive children’s programming such as the “Sesc + Diversão” area.
Spanning 18,000 square meters, ExpoRio Turismo showcased 46 food trucks and 37 breweries from the Rota Cervejeira RJ, enhancing the experience with gastronomy alongside cultural exhibits. Over its four editions, the event has grown significantly, totaling 983 exhibitors—among them 888 artisans and rural producers—and welcoming approximately 81,000 in-person visitors. With 117 qualification sessions, 210 speakers, and 195 cultural attractions, the fair continues to solidify the connection between business, culture, and tourism promotion in the region.
Lucas Alves, Secretary of State for Tourism, emphasized the importance of entertainment in attracting audiences and highlighting the cultural diversity of Rio's tourist regions. The event transformed public spaces into welcoming, educational, and enjoyable environments for people of all ages.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
