Feira do Empreendedor 2025 Launches in São Paulo with Strong Regional Impact from São José do Rio Preto
The Feira do Empreendedor 2025 opens in São Paulo, spotlighting entrepreneurship and regional economic growth with significant participation from São José do Rio Preto.
- • The 14th Feira do Empreendedor runs from October 15 to 18 at São Paulo Expo with over 100,000 expected visitors.
- • The event features seven thematic axes including innovation, finance, and sustainability.
- • São José do Rio Preto will showcase its entrepreneurial growth with 5,800+ new companies opened in early 2025.
- • FE25 is expected to generate over R$ 45 million in business and attract more than 110,000 attendees.
- • Notable guests include celebrities sharing success stories and the debut of the Sebrae Móvel support truck.
Key details
The 14th edition of the Feira do Empreendedor (FE25) opened on October 15, 2025, at the São Paulo Expo, running until October 18. This major free event aims to foster entrepreneurship under the theme of "Intelligent Entrepreneurship," focusing on business innovation, networking, and development. Organizers expect over 100,000 visitors engaging in activities across seven thematic areas: Start Your Business, Manage Your Money, Innovation and Technology, Marketing and Sales, Entrepreneurial Behavior, ESG, and Entrepreneurial City. Highlights include lectures, panels, business rounds, consultancy sessions, and the introduction of the new Sebrae Móvel, a mobile unit designed to aid entrepreneurs statewide. The event also spotlights sustainability with carbon neutrality initiatives and features appearances from celebrities such as Deborah Secco, Nath Finanças, and Rodrigo Faro (ID 101817).
São José do Rio Preto plays a prominent role in FE25, represented with an informational stand showcasing the city's business potential. Over the first half of 2025, the region recorded the opening of more than 5,800 new companies, an 11.8% rise from the previous year, reflecting its resilient and diverse economy spanning services, industry, and construction. The city's labor market remains robust, supported by a population over half a million and a high GDP per capita. Secretary Mário Welber emphasized Rio Preto's strategic advantages for investors, anticipating that the fair will attract upwards of 110,000 attendees and drive transactions exceeding R$ 45 million, continuing the momentum from the prior year’s event (ID 101813).
FE25’s comprehensive program encourages the exchange of knowledge and business matchmaking, targeting entrepreneurs at various stages. The event provides free transport from nearby stations to the venue, underscoring its accessibility. The combined focus on local entrepreneurship and sustainable business practices positions Feira do Empreendedor 2025 as a pivotal platform for fostering economic growth in São Paulo and its influential regions like São José do Rio Preto.