Free Workshops and Forum Boost Small Business Growth in Brazil

Entrepreneurs across Brazil have new opportunities to enhance their businesses through a series of free, targeted events this month. The Prefeitura da Serra, in partnership with Sebrae/ES, is hosting three free workshops in September focusing on key skills for small business success. The first session on September 16 covers effective digital marketing strategies, teaching how to leverage digital tools for promotion. The second workshop, on September 23, delves into pricing strategies critical for maintaining sustainability and competitiveness. The final workshop on September 30 introduces the application of artificial intelligence to support various business operations. All workshops are held at the Sebrae auditorium in Laranjeiras, requiring prior registration via app or in person.

Simultaneously, the Fórum Mercado 360º will take place on September 11 at Sebrae's headquarters in Amapá, bringing together entrepreneurs, experts, and public officials. Under the theme "Connecting Markets, People, and Businesses," the forum addresses national and international trends shaping the small business landscape. Panels include discussions on economic scenarios, digital sales strategies, technological innovations, and global market implications. Sebrae superintendent Alcilene Cavalcante emphasized the forum’s role in helping small businesses adapt to rapid market shifts and convert shared knowledge into actionable intelligence. The event will also produce a Caderno de Inteligência as a resource for ongoing business development.

These initiatives reflect a concerted effort to empower micro and small enterprises through education and market intelligence, providing practical tools to thrive in Brazil’s competitive and digital economy.