Globo Expands International Reach with BBC Acquisition and Global TV Fair Presence

Globo has marked a significant stride in its international expansion strategy by selling the broadcasting rights of its original teen fantasy series, "Vermelho Sangue," to the BBC. This acquisition represents the first time a Globoplay original has been picked up by the British broadcaster, with the series set to stream on BBC iPlayer and air on BBC Three. "Vermelho Sangue" — internationally titled "Blood Red – Under the Moonlight" — explores the supernatural journey of Luna, a girl transforming into a werewolf during full moons, and has already completed two seasons on Globoplay in Brazil.

Announced during the prominent MIPCOM event in Cannes, France, this sale underscores Globo's determination to internationalize its content portfolio. Complementing this development, Globo participated on October 12, 2026, in one of the world's largest television and entertainment fairs, demonstrating its dedication to engaging global markets and showcasing industry innovations.

The BBC acquisition offers Globo a strong foothold in the UK market, illustrating the growing appeal of Brazilian productions abroad and enhancing Globo's profile on the international stage. The series intertwines themes of family, identity, and supernatural intrigue, reflecting the network's ability to create compelling content with global resonance.

Together, Globo's presence at the leading entertainment fair and the BBC's adoption of "Vermelho Sangue" signal a robust strategy to expand Brazilian media influence worldwide through content sales and international partnerships.