Goiás and Santa Catarina Spotlight Regional Tourism at Festuris 2025 in Gramado
At Festuris 2025 in Gramado, Goiás and Santa Catarina showcase innovative and diverse tourism attractions, emphasizing sustainability, technology, and regional connectivity to boost local tourism markets.
- • Goiás features immersive sensory and technological tourism experiences emphasizing sustainability.
- • Santa Catarina debuts with a stand at Festuris, promoting year-round tourism diversity with over 100 coexpositores.
- • Both states highlight strategic proximity and connectivity with Rio Grande do Sul to enhance tourist inflow.
- • Festuris 2024 saw more than 15,000 visitors and R$ 480 million in business, reflecting the event’s growing importance.
Key details
The 37th Festuris tourism fair, held from November 6 to 9, 2025, in Gramado, Rio Grande do Sul, features active participation from the states of Goiás and Santa Catarina, showcasing their diverse tourism offerings and strategic business initiatives.
Goiás Turismo presents an innovative and sensory-rich experience, emphasizing sustainable tourism and technology. Their immersive stand includes a 3D LED panel highlighting Chapada dos Veadeiros’ waterfall, interactive totems for personalized itineraries, and a Sensory Immersive Cabin that engages visitors through visual and tactile experiences. Key destinations spotlighted include Goiânia, Terra Ronca, the Chaminés de Fada, and religious sites like the Santuário Basílica de Trindade. Visitors also sample regional specialties like artisanal beers and specialty coffees. Roberto Naves, president of Goiás Turismo, highlighted the importance of aligning with global tourism trends in sustainability, complementing Festuris’s "Reimaginando o Amanhã" theme. The 2024 edition attracted over 15,000 visitors and generated R$480 million in business, underlining the event’s significance for Goiás (ID: 131579).
Meanwhile, Santa Catarina makes its debut with its own stand through the Secretary of State for Tourism (Setur), accompanied by over 100 coexpositores. The state is promoting its year-round tourism diversity, aiming to reposition itself beyond a solely summer-focused destination. Secretary Catiane Seif emphasized the importance of proximity and connectivity with Rio Grande do Sul, citing improved infrastructure such as the duplicated BR-101 highway and direct flights via Florianópolis, Navegantes, and Porto Alegre airports. The delegation’s goal is to enhance visitor engagement and encourage longer stays for business, study, and leisure (ID: 131581).
Both states leverage Festuris as a premier platform for networking and expanding their tourism sectors within Brazil’s largest domestic market, underscoring their commitment to sustainable growth and innovation in tourism.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.