Grupo Dreamers Launches Caverna Studio for Entertainment IP Creation

Grupo Dreamers has officially launched Caverna, a creative studio focused on generating original intellectual properties (IPs) for the entertainment sector. Announced on September 29, 2025, Caverna aims to produce innovative formats that include events, series, musicals, and games, while addressing cultural movements and social tensions in Brazilian society.

The studio, led by notable figures including Roberto Medina and Rodolfo Medina, is set to adopt a unique three-phase model consisting of Roteiro (immersion), Montagem (prototyping), and Ensaio (testing and validation). This approach is underpinned by data analytics and expert curation to ensure relevance and engagement.

"Caverna not only serves the interests of advertising brands but also resonates with societal issues, creating narratives that have a meaningful cultural and economic impact," stated Rodolfo Medina. The group plans to launch up to three projects annually, drawing on a collaborative network of specialists and multidisciplinary teams to foster innovation. Moreover, the initiative seeks to establish partnerships, allowing IPs to be licensed or co-created in partnership with other entities.

Caverna's strategy reflects a commitment to turning significant cultural and social narratives into creative assets, echoing the origins of major events like Rock in Rio, as highlighted by co-founder Raoni Carneiro. The first founder investor, or cotista, will be announced soon, marking an essential step in Caverna's journey to create impactful entertainment experiences across Brazil.