Grupo Live Expands Entertainment Empire with Diversified Business Ventures
Grupo Live boosts its presence by expanding into music production, ticketing, venue investment, and international promotion, fueling significant growth post-pandemic.
- • Grupo Live manages around 35 prominent Brazilian artists and generates about R$ 300 million annually.
- • The company’s core business is artist career management through Live Talentos, with 30% annual growth since the pandemic.
- • It expanded into music production, owning studios, publishers, and labels, with a catalog of 1,500 songs.
- • Guichê Live ticketing platform sold over 1 million tickets, generating R$ 100 million since 2022.
- • Grupo Live invests R$ 250 million in mid-size venues and promotes Brazilian artists internationally via Plus Network.
Key details
Grupo Live, a leading Brazilian talent management company overseeing about 35 artists including icons like Chitãozinho e Xororó and Zezé Di Camargo e Luciano, is accelerating its growth through significant diversification in the entertainment sector. The company currently generates around R$ 300 million annually and has maintained an impressive 30% yearly growth rate since the pandemic ended.
At the core of its operations is Live Talentos, managing artist careers and tours, but Grupo Live is expanding well beyond traditional talent representation. To gain more control over music content, it has developed its own music production infrastructure comprising studios, record labels, and publishers. This strategic vertical integration supports a catalog of 1,500 released songs and 500 published works.
Further diversifying, Grupo Live established Guichê Live, a ticketing platform that has sold over 1 million tickets since 2022, generating roughly R$ 100 million in revenue. The group is also investing heavily, with R$ 250 million allocated to build mid-size live performance venues in Brazil’s major cities — addressing a market segment typically underserved.
The company is active internationally through Plus Network, promoting Brazilian DJs abroad and introducing global artists to Brazil. Additionally, it explores innovative partnerships linking real estate projects with artists’ music and images, creating new promotional synergies.
CEO Mauricio Aires underscores that the pandemic catalyzed this diversification, with many of Grupo Live’s 15 companies formed post-2020 to reduce dependency on live events. This multifaceted approach positions Grupo Live as a major force shaping Brazil’s entertainment landscape moving forward.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.