Hyundai Launches Sponsorship of Brazilian Women's Football at Supercopa Feminina 2026 Final
Hyundai begins sponsoring Brazilian women's football with a new partnership launched at the Supercopa Feminina 2026 final between Corinthians and Palmeiras, aiming to boost the sport's growth until 2028.
- • CBF and Hyundai finalized a sponsorship deal for women's football valid until 2028.
- • The partnership launches during the 2026 Supercopa Feminina final between Corinthians and Palmeiras at Arena Barueri.
- • The sponsorship covers key competitions like Campeonato Brasileiro and Copa do Brasil, with league expansion plans.
- • Hyundai emphasizes promoting inclusion and diversity through this involvement in Brazilian women's football.
Key details
The Brazilian Football Confederation (CBF) has officially signed a new sponsorship deal with Hyundai to support women's football in Brazil, launching the partnership during the 2026 Supercopa Feminina final on February 7, 2026. This high-profile match will showcase the rivalry between Corinthians and Palmeiras at Arena Barueri, marking the start of Hyundai’s involvement in Brazilian women's football until 2028.
The agreement includes major competitions organized by the CBF, such as the Campeonato Brasileiro and the Copa do Brasil, with plans to expand the women's league from 16 to 18 teams this season. Hyundai’s brand will gain considerable visibility through field signage, interview backdrops, digital platforms, and fan engagement activities throughout these events.
Corinthians, aiming for their fourth Supercopa Feminina title in five editions, finalized preparations for the final with a focus on tactical strategies and set pieces, led by coach Lucas Piccinato. Historically dominant, Corinthians have won 22 out of the 36 prior encounters against Palmeiras.
Ebru Semizer, marketing director at Hyundai Motor Brasil, emphasized the importance of this partnership, highlighting how supporting women’s football aligns with the company’s commitment to promoting inclusion and diversity in sports. She noted that football is deeply embedded in Brazilian culture, making this sponsorship both significant and timely.
Additionally, Hyundai’s sponsorship efforts extend beyond Brazilian football, as the company also supports the upcoming FIFA Men’s World Cup 2026 and the Women’s World Cup 2027, the latter to be hosted in Brazil.
This new sponsorship deal illustrates a growing investment in women’s sports in Brazil and aims to further elevate the profile and professionalism of women’s football nationwide.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
Source articles (3)
Source comparison
Match date
Sources report different dates for the Supercopa Feminina final.
corinthians.com.br
"The Supercopa Feminina final is on February 7, 2026."
cnnbrasil.com.br
"The Supercopa Feminina 2026 final is on Saturday, July 7."
Why this matters: One source states the final is on February 7, 2026, while another mentions it starts on July 7, 2026. This discrepancy affects the timeline of events surrounding the match and sponsorship announcement.