Innovation and Leadership Take Center Stage in Brazil's Agribusiness Events
Brazil's leading agribusiness events in Holambra and Gramado are advancing innovation, leadership, and sustainable practices in agriculture and poultry production.
- • The 31st Hortitec fair in Holambra expects 32,000 visitors and R$ 750 million in business.
- • Hortitec showcases AI technology, new plant varieties, and water-saving agricultural solutions.
- • Conbrasfran 2026 conference in Gramado will focus on leadership, talent, and technology adaptation in poultry production.
- • Keynote speaker Romeo Busarello stresses investing in innovation and education to secure the industry's future.
Key details
Two major events are spotlighting innovation and leadership in Brazil's agribusiness sector this year. The 31st Hortitec agricultural fair began on June 17 in Holambra, São Paulo, attracting an expected 32,000 visitors and projecting R$ 750 million in business. With participation from 520 companies, Hortitec is showcasing cutting-edge technologies aimed at combating climate change and enhancing agricultural output, particularly in fruit, vegetable, and flower production. Highlights include AI-operated machines for cutting and packaging flowers and new varieties of Non-Conventional Food Plants presented by Embrapa, such as bertalha and caruru. Exhibitors also promote water-saving solutions and property modernization technologies like precision irrigation and rapid soil moisture analysis systems. The event supports rural producers with financial credit options and sustainable products addressing water scarcity challenges.
Looking ahead, the 2nd Brazil South Conference on the Poultry Industry and Production (Conbrasfran 2026) is scheduled for November 23-25 in Gramado, Rio Grande do Sul. This conference focuses on preparing leadership, attracting talent, and helping organizations adapt to rapid technological changes in the animal protein sector. Keynote speaker Romeo Busarello will emphasize the critical need for companies to invest in innovation, education, and transformation to remain competitive over the next decade, stating, “If a company wants to save the next decade, it needs to invest in innovation, education, and transformation.” The event will also explore major themes such as animal production, health, industrial quality, markets, geopolitics, and sustainability. José Eduardo dos Santos, president of the Gaúcha Association of Poultry, highlights the importance of leadership and innovation dialogues for the future of Brazil’s animal protein chain.
Together, these events illustrate Brazil's commitment to driving technological advancement, sustainability, and talent development in agribusiness, reinforcing the country’s competitive position in global food production.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
