Innovative Workshops in Brazil Boost Local Entrepreneurs with Digital and Business Skills

In August 2026, Brazilian municipalities Caxias and Jacareí launched key initiatives aimed at empowering local entrepreneurs through innovative workshops and business development opportunities.

In Caxias, the municipal government, in partnership with the Service of Support for Micro and Small Enterprises (Sebrae) and the Entrepreneur's Room, organized a series of workshops focused on helping entrepreneurs innovate and attract more customers. On September 19, the "Instagram for Business" workshop was held at Sebrae Caxias auditorium, where participants learned to strategically use social media for promoting their products and services. Emanuel Costa, a Sebrae business consultant, emphasized the importance of digital presence, noting that "customers prefer to access information from home rather than visiting physical stores." The series includes sessions on emerging topics such as Chat GPT, sales techniques, negotiation, and customer engagement, with registrations open at Sebrae Caxias and the Entrepreneur's Room.

Meanwhile, Jacareí’s Secretary of Economic Development opened registrations for the 5th Business Workshop of the Business Portal, scheduled for August 27 at 10 AM in the SAAE Auditorium. This event is designed to connect local businesses with public agencies and large corporations, presenting 27 real business demands, including opportunities with entities like SAAE Jacareí and SHA Alimentos. The workshop aims to foster business-to-business (B2B) and business-to-government (B2G) partnerships to strengthen local businesses and promote municipal economic growth.

These workshops collectively highlight the priority Brazilian municipalities are placing on equipping small businesses with the skills and networks necessary for innovation, digital transformation, and market expansion. Adriana Aguiar, a Development Agent involved in Caxias, stressed the growing relevance of tools such as Chat GPT in entrepreneurship, while businesswoman Silvia Maria underlined the need for entrepreneurs to remain proactive "to avoid falling behind competitors." Graziele Queiróz, project manager at Sebrae Caxias, noted that the initial workshops target digital marketing and tech innovations, with follow-up sessions dedicated to sales and customer relations.

As these workshops continue, local entrepreneurs in Caxias and Jacareí are poised to gain vital knowledge and forge partnerships that can help them thrive in a competitive and increasingly digital marketplace.