Insights from Brazil’s Top Entrepreneurs Reveal Keys to Success in 2024
Brazilian entrepreneurs share key strategies behind their success amidst a booming entrepreneurial scene reaching its highest engagement in years.
- • Brazil’s entrepreneurship rate reached 33.4% in 2024, involving 94 million people.
- • Forbes featured 15 entrepreneurs revealing practical leadership and innovation advice.
- • Key themes include resilience, adaptability, learning from failure, and passion.
- • Jusfy, a legal tech platform founded by Rafael Bagolin, serves 50,000 lawyers and plans fintech expansion.
Key details
Brazil’s entrepreneurial landscape is thriving in 2024, with a record 33.4% of the population engaged in business activities, totaling around 94 million people, according to the Global Entrepreneurship Monitor (GEM) 2024 report. A feature article in Forbes, "The Founders 2025," shines a spotlight on 15 successful Brazilian entrepreneurs, who share their experiences and practical advice on building sustainable businesses.
These entrepreneurs emphasize key themes such as resilience, adaptability, and learning from failure. Ada Mota highlights the importance of delegation and maintaining passion, while Carolina Matsuse underscores continuous learning as an essential trait in entrepreneurship. Cesar Carvalho stresses that adaptability is crucial because successful businesses often undergo significant evolution over time. Furthermore, Daniel Castanho and Flávio Augusto offer insights on problem-solving and mastering sales processes as fundamental entrepreneurial skills.
The story of Jusfy, founded by lawyer Rafael Bagolin from Rio Grande do Sul, exemplifies innovation within this vibrant ecosystem. Initially developed to manage Brazil’s complex judicial system, Jusfy has evolved into a robust platform serving over 50,000 lawyers and impacting 25 million legal cases. The platform offers tools like legal calculators, case management systems, and a reverse marketplace connecting clients with attorneys. With an annual recurring revenue exceeding R$55.3 million, Jusfy plans to expand into fintech to support financial needs of legal professionals, including credit access and fee advance solutions.
These insights portray a dynamic entrepreneurial environment fueled by passion, innovation, and the ability to navigate challenges. As these leaders collectively advise, embracing change, maintaining humility, and focusing on problem-solving capabilities are essential for continued success.
This comprehensive profile from leading Brazilian entrepreneurs reflects the broader trend of growing entrepreneurship in Brazil, offering valuable lessons and motivation for aspiring business leaders in the country.