InvestSP's February 2026 European Missions Boost São Paulo's Economy with Major Business Gains and Job Creation

In February 2026, InvestSP significantly intensified its international business development through strategic missions to Europe, reinforcing São Paulo's economic and cultural profile. Notably, during the Berlinale festival from February 12 to 22, the CreativeSP program supported ten audiovisual companies, generating 204 business contacts across 28 countries, especially France, Germany, Spain, Italy, and the UK. This effort is expected to yield USD 20.9 million (approximately R$ 108 million) in business over the next year, marking a 157% increase compared to the previous year, and foster the creation of over 1,500 direct and indirect audiovisual jobs. The film "Feito Pipa," directed by Allan Deberton, also gained international acclaim by winning two major awards at Berlinale. In parallel, InvestSP's mission at BTL Lisboa 2026, a premier European tourism trade fair, aimed to enhance São Paulo’s visibility as a top tourist destination through the Discover SP program. This initiative yielded 193 business contacts across 33 countries, including Portugal, Spain, Argentina, Germany, and Italy, with an anticipated business generation of USD 2.33 million (around R$ 13 million). Rui Gomes, president of InvestSP, highlighted that these missions have strengthened São Paulo’s global presence, driving substantial investments and employment opportunities in both audiovisual and tourism sectors.